Brand Identity
Branding
In order to create a successful brand, we must first understand the brands philosophy and reasoning behind the creation before any visual aesthetics take on form.
If your business is identified with an ‘identity mark’ known as a’Logo’, it is necessary to develop a fundamental understanding of the business that exists behind the symbol.
For example:
“logo” represents ” The seer” to see ‘the art’ through the eye of the soul.
When my energy connects with another soul, art becomes a co creation of the ‘one mind’.
Branding Identity.
A logo design is the corporate identity and brand of a business wrapped into one identifiable mark. This visual image is then used to build on the company brand.
Branding is about creating an individual identity; it’s about defining who you are as a company. Defining and creating your brand starts with defining your vision, your values, your mission and your goals. It starts with establishing why you chose to get into this business and what sets you apart. Then developing a company culture based on all of the above.
Once you are clear on your brand message and strategy ie how you want your company to be perceived by the public; then creation of your visuals can begin. First up being your Corporate ID / Logo design, followed by branding solutions across all product packaging, promotional and marketing material in print and online.
Thus becoming your branded image and audience perception.
Remember that your brand is built from public perception of your business over time, so understanding who you are as a business entity from the start creates for a smoother design process and a successful branding exercise.
We offer Logo Design Packages and Branding solutions. Please inquire for further details.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another.~ Seth Godin
