Brand Identity
Branding
A logo serves as the visual identity of a business, person, or product, encapsulated in a single recognizable symbol.
“Branding is about defining who you are as a business,” which involves clarifying your vision, values, mission, and goals. It begins with understanding why you entered the business and what makes you unique. This lays the foundation for building a culture based on these principles, shaping how you want your business to be perceived by your target market. Once these elements are established, the visual branding process can commence, starting with the creation of a logo, followed by the application of branding across print and digital marketing channels.
This timeless quote below from the book ” Purple Cow” explains branding well. Thank you Seth!
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumers decision to choose one product or service over another.~ Seth Godin
“logo” represents ” The seer” – is to see ‘ART’ through the eye of creation, this creates the action ‘to DO’ and then in spirit we play. When my energy connects with another soul for expression, art becomes a co creation of the ‘one mind’. 