What does a graphic designer do?

Graphic Design.

What does a graphic designer do?
Graphic design refers to the planning and projection of visual communication through the use of imagery, words, space, typography and color. Graphic design is a critical element in the process of communication or product design and creation. While technically graphic design is a subset of communication design, strong synergies exist between the skills required for each discipline, hence the terminology is often used interchangeably.

Frequently a company is critiqued based on its visual presence, often in advance of any business interaction.

Graphic Designers assume a vital part in driving key business results as they conceptualize and produce artwork or designs to improve the transfer of visual messages and data.

The application of Graphic design is extensive and can encompass the following areas:

  • Simple logos or complex brand identities;
  • Publications both printed and digitalized;
  • Promotional advertising such as posters, billboards or digital banners;
  • Entire website designs or individual graphical elements;
  • Product design, packaging and more.

In order to deliver quality visual impact, and to exceed the brief of a client, a wide range of techniques are employed, these skills may include:

  • First class knowledge of design technology
  • Creativity
  • Judgement
  • Analytical thinking
  • Industry experience

And an ability to effectively interpret and deliver against a brief. A worker that simply follows given instructions to implement a visual outcome is not considered a designer. A quality graphical expert should add incremental value to the creative process and production of effective visual communications, enhanced visual storytelling or eye catching and memorable branding.

Many graphic designers readily use traditional design methods such as sketches or digital proofing processes to explore creative territories or to gather client approval whilst minimizing time investment.

Engaging a high calibre graphic designer that is smart, creative and responsive is hands-down one of the most important decisions your business will make. A top class designer will ensure your brand, communications or products stand out from the crowd, clearly articulating messaging and imploring your audience to take action.

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